Discover our wide range of research areas

Are you going to launch a new product but are not sure if it will work? Then we can help you at double you research. What makes one concept work and the other not? Or which concept will provide new customers without scaring away your current customers? We find out which concept, product and / or packaging has the best chance of a successful launch on the market.

What does your customer's customer journey look like? What are the relevant touch points before and after the purchase, and what does your customer expect with each of these touch points? A good understanding of all potential moments of interaction with your brand helps you to identify new opportunities and to better fit your brand into the environment of your customer.

There are not that many products that really appeal to everyone. That is why it is important to understand which motivational groups exist in your market. In a segmentation study, a population is divided into consumer groups or moments of use with specific characteristics and expectations. How large are these segments? How do they differ? You will gain insight into the drivers of each different segment and what triggers consumers to buy your product.

We invite your customers to give their impressions about the taste, smell and appearance of your food products. In this way you learn how consumers judge your product and in which area your product is different from your competitor. And so you can align your products even better with the taste preferences of your target group.